Autore
Balzan, Ada Rosa

Titolo
Non chiamatelo solo greenwashing. Sustainability washing; il washing tocca tutte le tematiche della sostenibilità, non solo green
Periodico
Quaderni di ricerca sull'artigianato
Anno: 2023 - Volume: 94 - Fascicolo: 3 - Pagina iniziale: 265 - Pagina finale: 288

The focus of this journal is to clarify the concept of greenwashing, from its origin to its evolution in the international regulatory context. It includes information on some specific realities and then goes into detail on the shades of greenwashing, which is one of the main reputational risks for companies today. It is appropriate to recognize the 7 most common sins of greenwashing but also to understand that it is not only green but there are many shades of washing and this is why we talk about sustainability washing



SICI: 1590-296X(2023)94:3<265:NCSGSW>2.0.ZU;2-D
Testo completo: https://www.rivisteweb.it/download/article/10.12830/109461
Testo completo alternativo: https://www.rivisteweb.it/doi/10.12830/109461

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