La banca dati ABI/inform produce un proprio thesaurus (per approfondire leggi qui) utilizzato per indicizzare gli articoli presenti nel database, questo strumento faciliterà la nostra ricerca per argomento.
Ecco un esempio
Termine: MARKET RESEARCH
- Use for:
- Consumer research
- Marketing--Research
- Narrower term:
- Attitude surveys
- Cluster analysis
- Competitive intelligence
- Conjoint analysis
- Delphi method
- Demand analysis
- Lorenz Curve
- Market surveys
- Public opinion surveys
- Qualitative research
- Response rates
- Related terms:
- Advertising campaigns
- Consumer attitudes
- Content analysi
- Data base marketing
- Demographics
- Experiments
- Focus groups
- Market potential
- Market research firms
- Market statistic
- Test market
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