Autori: Guerini, Carolina , Fornaciari, Federica Ilaria
Titolo: Covid-19 & Consumers’ Behaviors and Preferences: Is a Renewed Love for Home Greenery a Feature of the New Normal Lifestyles?
Periodico: Micro & macro marketing
Anno: 2022 - Volume: 93 - Fascicolo: 3 - Pagina iniziale: 547 - Pagina finale: 563

Inspired by the perception of a great dissatisfaction animating people obliged to stay at home and by the unforeseen increase of flowers’ purchases in Italy, this research aims at analyzing home greenery – a business that have been positively impacted by pandemic and emerged as a means allowing people to positively overcome the sufferings due to the lock down and the permanent research for healthy life habits. Based on a statistically representative sample it outlines the product categories included in home greenery and it analysis as well some emerging lifestyle trends connected with the renewed gear for comfort at home


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SICI: 1121-4228(2022)93:3<547:C&CBAP>2.0.ZU;2-7
Testo completo: https://www.rivisteweb.it/download/article/10.1431/105553
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/105553

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