Autori:
Uali, Berik ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
,
Gabdulina, Bagysh ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
,
Askeyeva, Gulnar ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
Titolo:
The role of social media in sustainable development and strengthening the image of a political leader: Kazakhstan experiencePeriodico:
Rivista di studi sulla sostenibilità Anno:
2023 - Fascicolo:
1 - Pagina iniziale:
91 - Pagina finale:
108In this article, based on the analysis of domestic and foreign studies, the concepts of ?image?, ?individual image?, ?political image?, as well as the features and tech-nologies of forming and strengthening the image of a political leader in the infor-mation space of Kazakhstan are disclosed. Having determined the theoretical and methodological foundations of the study, the team of authors conducted a con-tent analysis of social media texts that formed the public image of the President of the Republic of Kazakhstan (RK) Kasim-Jomart Kemelovich Tokayev.
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Opere monografiche dal catalogo BNCF
SICI: 2239-1959(2023)1<91:TROSMI>2.0.ZU;2-I
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