Autori: Ciambotti, Massimo , Palazzi, Federica , Denisse Chamochumbi D., G. , Sgr?, Francesca
Titolo: The digital transformation process in the agri-food sector: A case study
Periodico: MC
Anno: 2022 - Fascicolo: 2 - Pagina iniziale: 43 - Pagina finale: 70

The paper investigates the ongoing digital transformation process in a firm operat-ing in the agri-food sector by analyzing the approach adopted, the barriers and challenges faced when implementing digital technologies, and the impact of the Covid-19 crisis on this process. The authors opted for a qualitative approach based on a single case study. The results suggest that the preferred approach of top management played a crucial role in supporting the changes brought about by the transformation. Specifically, it is a conscious, incremental, and critical approach that combines digitalization and craftsmanship. The research reveals four barriers to the implementation of digital technologies: resistance to change, a lack of digi-tal skills, an inadequate organizational structure, and financial constraints. Fur-thermore, the results show that the Covid-19 crisis has accelerated the implemen-tation of digital technologies, which was already in progress during the pre-pandemic period.


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SICI: 2239-0391(2022)2<43:TDTPIT>2.0.ZU;2-G
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=71308&Tipo=Articolo PDF

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