Autori: Dessì, Cinzia , Floris, Michela , Dettori, Angela
Titolo: Innovation within tradition: interesting insights from two small family bakeries
Periodico: Piccola impresa
Anno: 2020 - Fascicolo: 1 - Pagina iniziale: 44 - Pagina finale: 66

The paper investigates how small family firms that are embedded in traditional industries and closed context adopt innovation. Building on the embeddedness construct and analyzing two exemplary cases of small bakeries, a model is proposed to highlight the role that local legitimization and target market play in innovation strategies. Findings contribute to academic and practitioners, showing interesting insights.


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SICI: 0394 7947(2020)1<44:IWTIIF>2.0.ZU;2-V
Testo completo: http://rivistapiccolaimpresa.uniurb.it/index.php/piccola/article/view/344/122122186

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