Autore: D'Ottavio, Gabriele
Titolo: Broadcasting Europe: The Treaties of Rome as a Media Event
Periodico: Annali dell'Istituto storico italo-germanico in Trento
Anno: 2019 - Volume: 11 - Fascicolo: 1 - Pagina iniziale: 143 - Pagina finale: 168

This article examines the Treaties of Rome as a media event, focusing on March 25, 1957, RAI television footage and other media sources of the time. More specifically, it analyzes the Italian RAI-TV narrative in which the Treaties of Rome were presented and the overall media salience of the signing ceremony. The contribution brings to light the reflexive/self-reflexive mechanisms by which the mass media took part in constructing the European Community as a historical discourse right from the outset. Furthermore, this article demonstrates that the Treaties of Rome were a major turning point in the transnationalizing of the European communications space, with distinct implications for the adjustment strategies and repositioning of the mass media at a stage marked by the advent of television. Lastly, this article argues that the Treaties of Rome can justly be interpreted as a «European media event», in being a happening that targeted a transnational audience and conferred meaning on the idea of Europe through the possibility of retrospective narration.


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SICI: 0392-0011(2019)11:1<143:BETTOR>2.0.ZU;2-8
Testo completo: https://www.rivisteweb.it/download/article/10.7387/94039
Testo completo alternativo: https://www.rivisteweb.it/doi/10.7387/94039

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