Autore: Bordoli, Marco
Titolo: Proximity approach as an option in global markets
Periodico: Symphonya
Anno: 2015 - Fascicolo: S3 - Pagina iniziale: 36 - Pagina finale: 40

CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Italian food retail sector developing an Italian retail business model based on the "proximity store" as option to compete in a global market.


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SICI: 1593-0300(2015)S3<36:PAAAOI>2.0.ZU;2-Z
Testo completo: http://symphonya.unimib.it/article/download/2015.5.04bordoli/11207

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