Autori: Romani, Simona , Grappi, Silvia
Titolo: Consumer attitude toward reshoring: Related effects and relevant boundary conditions
Periodico: Mercati e competitività
Anno: 2017 - Fascicolo: 4 - Pagina iniziale: 37 - Pagina finale: 51

Literature recommends that companies should try to understand consumer evaluations and reactions so as to meet their needs properly. This study focuses on consumers’ evaluations of and behaviors toward reshoring companies, and identifies two interacting elements useful for this general purpose. The influence of attitude towards reshoring on consumers’ evaluations of, and behaviors toward, reshoring companies is better itemized by the moderating role of perceived motives for reshoring. We propose, and test, the influence of the two variables on consumer willingness to pay for the products of a reshoring company.


Premi sulle icone a fianco dei nomi per visualizzare i libri scritti dall'autore

---

---

SICI: 1826-7386(2017)4<37:CATRRE>2.0.ZU;2-L
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60330&Tipo=Articolo PDF

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico