Autore: Viviani, Debora
Titolo: Masterspot. Testimonial and Food Advertising
Periodico: Micro & macro marketing
Anno: 2017 - Volume: 78 - Fascicolo: 3 - Pagina iniziale: 473 - Pagina finale: 488

The paper analyzes the evolution of the concept of endorsement and food advertising. Initially the testimonial ensure visibility of the product and the brand, today the food is the successful testimonial. The contribution will analyze how the social representation of the food is changed, analyzing the food advertising. The purpose is to understand if these changes have a response in terms of taste and aesthetic values of the social context.


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SICI: 1121-4228(2017)78:3<473:MTAFA>2.0.ZU;2-J
Testo completo: https://www.rivisteweb.it/download/article/10.1431/88006
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/88006

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