Autori:
Ceruti, Francesca ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
,
Di Gregorio, Angelo ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
,
Mazzucchelli, Alice ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
Titolo:
E-commerce or s-commerce? A managerial perspective on website design featuresPeriodico:
Mercati e competitività Anno:
2016 - Fascicolo:
4 - Pagina iniziale:
153 - Pagina finale:
173E-commerce has rapidly evolved in the last decade. Using Web 2.0 and online social media, many e-tailers are transforming the ways in which they are building relationships with customers. In this environment, social commerce has the potential to significantly enhance the firm competitive advantage by having a positive impact especially on customer relationships and on revenue growth. With the emerging popularity and rapid growth of social commerce, our research aims to exploring, from a managerial perspective, the emerging strategies of stailers compared to e-tailers in Italy, pointing out their key design features and their different approaches in this changing environment. The study was carried out through in-depth interviews with digital and e-commerce managers. The results show that in Italy s-commerce is not so widespread. Furthermore, the few s-tailers are trying to interact and assist consumers in their buying behavior through social activities and the so called Web 2.0 applications.
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SICI: 1826-7386(2016)4<153:EOSAMP>2.0.ZU;2-G
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