Autori:
Della Corte, Valentina ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
,
Di Taranto, Enrico ![](http://www.bncf.firenze.sbn.it/img/logo-bncf.jpg)
Titolo:
Quality in marketing process and networking value co-creation: some evidences in hospitality industryPeriodico:
Mercati e competitività Anno:
2014 - Fascicolo:
2 - Pagina iniziale:
53 - Pagina finale:
80The purpose of this research is demonstrating that the network strategy influences the complex tourist product quality and if the firms pursue a co-planning value strategy, this latter affects marketing choices of tourist product. Authors propose a theoretical model which represents an application of service-dominant logic according to resource- based theory, with specific attention to a particular branch and precisely how the "relational view" leads to value co-creation and that takes into account the central issue of tourism and in particular hotel quality management. They demonstrate the usefulness of this framework through a structured questionnaire, submitted to a sample of hotels, helpful to understand the club’s implications on the quality co-creation process.
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SICI: 1826-7386(2014)2<53:QIMPAN>2.0.ZU;2-#
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