Autore:
Gatti, Maria Cristina Titolo:
The Construction of Company Identity through Memory. 'Specialised' Metaphorical Meanings for Pastness on Italian Business Web PagesPeriodico:
TextusAnno:
2013 - Fascicolo:
1 - Pagina iniziale:
69 - Pagina finale:
80This paper proposes a metaphor-based approach to the discourseabout the company's past in a cross-cultural perspective. Specifically, itanalyses the metaphorical schemata used to build corporate identitythrough the conceptualisation of "social forms" of organisational culturein a context of remembering. The paper contends that the discourse ofItalian companies deployed for the construction of a corporate memoryhinges on 'specialised' aspects of the war/game/building metaphors usedto conceptualise company success in terms of collective achievements,stability and strategic leadership.
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SICI: 1824-3967(2013)1<69:TCOCIT>2.0.ZU;2-2
Testo completo:
http://www.mulino.it/download/article/10.7370/75499Testo completo alternativo:
http://www.mulino.it/doi/10.7370/75499Esportazione dati in Refworks (solo per utenti abilitati)
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