Autori: Viganò, Elena , Mariani, Angela , Taglioni, Chiara , Torquati, Biancamaria
Titolo: Consumatori e canali alternativi per il biologico: il caso del Gruppo Organizzato di Domanda e Offerta di AIAB-Umbria
Periodico: Economia agro-alimentare
Anno: 2012 - Volume: 14 - Fascicolo: 1 - Pagina iniziale: 173 - Pagina finale: 194

The present paper shows the results of a research carried out on a particular alternative food channel - the Organised Demand and Supply Groups (godo) of Umbria (Italy) managed by the Italian Association for Organic Agriculture (aiab). It is very interesting in terms of management, size (number of firms and consumers members involved) and relative growth rates. The analysis was carried out by systematising data and quantitative information available at godo and by administering questionnaires to consumers members in order to collect information about socio-economic characteristics and consumer behaviour. Then, the consumer profiles have been identified by the application of the Cluster Analysis. At last, the consumer profiles analysis has allowed us to formulate some suggestions in order to improve godo’s organization.


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SICI: 1126-1668(2012)14:1<173:CECAPI>2.0.ZU;2-B
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=45477&Tipo=Articolo PDF

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