Articoli pubblicati da:
Watkins, TrevorRisultato della ricerca: (5 titoli )
Banks and developments in the personal financial services market: evidence from a questionnaire survey |
International journal of bank marketing - 1986
Consumer convenience or sophistication? A crucial question in bank services marketing |
International journal of bank marketing - 1985
Developing new personal financial products. Some evidence of the role of market research |
International journal of bank marketing - 1989
Optimising bank service provision: a simulation approach |
International journal of bank marketing - 1984
Personal financial services: marketing strategy determination |
International journal of bank marketing - 1989