The Aussie value innovation. How Australia escaped the Red Queen of the global wine business |
La domanda di auto elettriche tra entusiasmi tecnologici e resistenze psicologiche: una ipotesi di segmentazione |
No need to choose between innovation and internationalization: when pursuing two strategies at a time leads to firm superior performance |
Scienza, moda, viralità . Quando i cibi diventano celebrities |
Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015) |