Autore:
Cordero di Montezemolo, Luca Titolo:
Il caso Ferrari: marketing fra tecnologia e passionePeriodico:
L'industriaAnno:
2003 - Volume:
24 - Fascicolo:
3 - Pagina iniziale:
457 - Pagina finale:
469A company driven by technology and passion, Ferrari has always relentlessly strived to achieve excellence. Excellence in every aspect of its activities: the performance of its vehicles, levels of active and passive safety, the entire engineering and manufacturing process, customer relation management, after-sales activities, the expertise of all its employees and the quality of their working conditions. The excellence of a premium-brand automobile may sometimes be intangible. But every two weeks - 16 times a year - Ferrari affronts the world's biggest car manufacturers in the most technologically advanced motor sport series, Formula 1, where the only measure of excellence is taking the chequered flag first.
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SICI: 0019-7416(2003)24:3<457:ICFMFT>2.0.ZU;2-C
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