Autore:
Maglio, Monica Titolo:
Il Cineturismo: un 'Passpartù' per il territorio cilentano tra realtà immaginaria e nuove prospettivePeriodico:
Annali del turismoAnno:
2019 - Volume:
8 - Fascicolo:
1 - Pagina iniziale:
63 - Pagina finale:
84The Cineturism: a “Passpartù” for Cilento’s territory between imaginary reality and
new perspectives. - In the era of globalization, audiovisual communication was able
to influence (together with the models of life and consumption) the goals of the journey
with its invasiveness and depth of language, exalting local values, traditions and
culture of a destination, to the point of generating the so-called phenomenon of film
tourism. Cinematography, in fact, can have the value of a geographical narrative, but
also of a geographical agent, focusing on the relationship between man and the
environment and modifying "the conceptions and configurations of the territory"
(Terrone, 2010 p. 14). Hence, the contribution aims to illustrate the tendency of
Mediterranean realities to showcase their territories. The development of these
initiatives, in addition to creating indirect impacts (albeit difficult to measure), has
contributed to communicating the image and the culture of the places, to attract tourist
interests, to increase a sense of belonging of the local communities necessary to
guarantee their survival. However, the scientific literature maintains that of the
thousands of locations used by films and TV series, only a few have been able to
effectively capture the success obtained following the release of the film, for the
purpose of sustainable development of tourism in the area. Therefore, based on the
observation of valid assumptions for the transformation from location to destination,
it became necessary to examine which inescapable factors have accompanied the
process and how much their absence could cause the failure of film tourism. Through
this analysis the film production in the Cilento will be presented, to advance some
hypotheses on the ability of the specific experience to enhance the territories involved,
to the point to confer authenticity and increase tourist attractiveness.
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SICI: 2283-3102(2019)8:1<63:ICU'PI>2.0.ZU;2-8
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