Risultato della ricerca: (8 titoli )
Mercati e competitività - 2007
'Marketing challenges in a connected world' virtual roundtable |
Mercati e competitività - 2007
Market orientation and internet in supply chain management: an empirical investigation |
Mercati e competitività - 2007
Stakeholders event evaluation: Notte Bianca case study |
Mercati e competitività - 2007
Opportunities and risks of international franchising in the italian hotel industry |
Mercati e competitività - 2007
Centralization versus decentralization of marketing activities of leading italian firms: towards an integrated global approach? |
Mercati e competitività - 2007
Shopping motivations as state and trait antecedents: an explorative study |
Mercati e competitività - 2007
The impact of consumption goal on perceptual, cognitive and affective responses to retail environments: a conceptual framework |
Mercati e competitività - 2007