Autori: Corsaro, Daniela, Frizzo, Martina
Titolo: Antifragile crisis communication: an exploratory study
Periodico: Sinergie
Anno: 2024 - Volume: 42 - Fascicolo: 125 - Pagina iniziale: 131 - Pagina finale: 155

Purpose of the paper: This paper explores the concept of antifragility and its application to crisis communication in the contemporary business environment marked by perpetual disruptions and uncertainty. Methodology: Qualitative research methodology was employed, involving 22 in-depth interviews with industry professionals. Data was analyzed using grounded theory and theories-in-use approaches. Findings: The study identifies six critical factors for antifragile crisis communication: experimentation, option generation, stress, redundancy, subtraction, and creativity. These factors contribute to an organization's ability to thrive in the face of ongoing disruptions, aligning with the principles of antifragility. Research limits: The research is based on qualitative data from a specific set of participants and may not be fully generalizable. Further quantitative research could validate these findings. Practical implications: Organizations can enhance their crisis communication strategies by integrating the identified factors, promoting adaptability, and leveraging uncertainty to thrive in the new business environment. Originality of the paper: This research offers a novel perspective by applying antifragility principles to crisis communication, bridging the gap in existing literature and providing valuable insights into managing crises in the contemporary business landscape.




SICI: 0393-5108(2024)42:125<131:ACCAES>2.0.ZU;2-Y
Testo completo: https://ojs.sijm.it/index.php/sinergie/article/view/1724/990

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