Autori: Martini, Umberto, Buffa, Federica, Lonardi, Serena
Titolo: Digital nomadism and tourism development: Stakeholders’ perceptions of an inner area
Periodico: Sinergie
Anno: 2024 - Volume: 42 - Fascicolo: 124 - Pagina iniziale: 91 - Pagina finale: 107

Frame of the research: Starting with a definition of digital nomadism and its consequences for a destination, the study debates sustainable tourism development opportunities for inner areas.Purpose of the paper: Identification of enabling factors that contribute to the establishment of a destination for digital nomads and analysis of stakeholders’ perceptions about the impact of digital nomadism on local development. Methodology: The research adopts the case study method. An explorative study was conducted through eight interviews with key stakeholders, using a thematic analysis. Results: If the coworking and internet infrastructure are sufficiently developed, the target of digital nomads can be interesting for inner areas. Tourism products focused on this new segment have not yet been defined. Research limitations: Our explorative study is limited to one case study and considers only key stakeholders. Nonetheless, Valsugana (in the Autonomous Province of Trento, Italy) is representative of inner areas facing stagnation and high seasonality. Managerial implications: The research illustrates the roles of key stakeholders and gathers views and expectations about this new phenomenon, identifying the structural, cultural, and socio-economic factors, and the opportunities and challenges, involved in relaunching inner areas. These findings, when considered in the light of the objectives of sustainable development, reveal significant implications for Valsugana, the first destination to be certified by the Global Sustainable Tourism Council (GSTC). Originality of the paper: The research adopts a supply-side approach and analyzes the potential of digital nomadism for the development of inner areas. To attract the digital nomad segment, thereby revitalizing these destinations, stakeholders need to offer non-traditional services and products. The case could represent a training ground, where to study the changes in the development of a destination by examining its life cycle.




SICI: 0393-5108(2024)42:124<91:DNATD >2.0.ZU;2-Y
Testo completo: https://ojs.sijm.it/index.php/sinergie/article/view/1771/975

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