Autori:
Uali, Berik,
Gabdulina, Bagysh,
Askeyeva, GulnarTitolo:
The role of social media in sustainable development and strengthening the image of a political leader: Kazakhstan experiencePeriodico:
Rivista di studi sulla sostenibilitàAnno:
2023 - Fascicolo:
1 - Pagina iniziale:
91 - Pagina finale:
108In this article, based on the analysis of domestic and foreign studies, the concepts of ?image?, ?individual image?, ?political image?, as well as the features and tech-nologies of forming and strengthening the image of a political leader in the infor-mation space of Kazakhstan are disclosed. Having determined the theoretical and methodological foundations of the study, the team of authors conducted a con-tent analysis of social media texts that formed the public image of the President of the Republic of Kazakhstan (RK) Kasim-Jomart Kemelovich Tokayev.
SICI: 2239-1959(2023)1<91:TROSMI>2.0.ZU;2-I
Testo completo:
http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=73689&Tipo=Articolo PDFEsportazione dati in Refworks (solo per utenti abilitati)
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