Autore: Campus, Donatella
Titolo: Celebrity leadership. Quando i leader politici fanno le star
Periodico: Comunicazione politica - ComPol
Anno: 2020 - Fascicolo: 2 - Pagina iniziale: 185 - Pagina finale: 203

The article focuses on the phenomenon of celebrity politics in contemporary democracies.It discusses several contributions on celebrity politicians. In particular, it approaches thetopic from the viewpoint of possibile uses of celebrity by political leaders. It distinguishesfrom cases of leaders for whom celebrity is an intrinsic feature from those cases for whomcelebrity is a communication strategy among others and is useful to shape and/or correcta public image. Then the article argues that a full comprehension of celebrity leadershiprequires a more extended analysis of followers’ attitudes and behavior. Drawing on a parallelbetween political followers and fans, the article points at the relevant changes produced bythe digital platforms and highlights possibile research avenues.




SICI: 1594-6061(2020)2<185:CLQILP>2.0.ZU;2-B
Testo completo: https://www.rivisteweb.it/download/article/10.3270/97903
Testo completo alternativo: https://www.rivisteweb.it/doi/10.3270/97903

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