Autori: Mele, Cristina, Tregua, Marco, Russo-Spena, Tiziana, Greco, Fabio
Titolo: Communication practices in the diffusion of social-business innovation: Insights from B-Corporations
Periodico: Mercati e competitività
Anno: 2019 - Fascicolo: 4 - Pagina iniziale: 11 - Pagina finale: 27

Companies innovate the value proposition by integrating social and business issues to balance value across multiple actors, thus ensuring the creation of socialbusiness value. Social-business innovation requires that multiple actors come together to align perceptions and expectations and create shared meaning for the development and diffusion of innovation. The debate on the diffusion of social-business




SICI: 1826-7386(2019)4<11:CPITDO>2.0.ZU;2-8
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=65442&Tipo=Articolo PDF

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