Autore: Bosio, Albino Claudio
Titolo: Consumer intelligence: una risorsa per il marketing?
Periodico: Micro & macro marketing
Anno: 2019 - Volume: 84 - Fascicolo: 3 - Pagina iniziale: 521 - Pagina finale: 538

The relationship between marketing and consumer intelligence is addressed here on a historical-critical level. The development of a virtuous circuit between the two terms characterizes a first phase of the relationship that extends until the end of the last century. With the beginning of the new millennium, the relationship seems to be in crisis. The main evidences of the crisis are described. Therefore some conditions are prefigured aimed at a good restoration of the relationship starting from the changed context conditions.




SICI: 1121-4228(2019)84:3<521:CIURPI>2.0.ZU;2-W
Testo completo: https://www.rivisteweb.it/download/article/10.1431/95041
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1431/95041

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