Autori:
Grandi, Sebastiano,
Fornari, Edoardo,
Fornari, DanieleTitolo:
Retailing 4.0: the new era of e-commerce in fast moving consumer goodsPeriodico:
SymphonyaAnno:
2018 - Fascicolo:
2 - Pagina iniziale:
77 - Pagina finale:
90The arrival of the online channel has initiated a new cycle in competitiveness among retailers characterized by shoppers’ increasing nomadism around physical and digital touch points. The present work adopts a supply-side analytical approach to highlight drivers and perspectives of e-commerce development within the grocery sector. Research results emphasize that: (i) online-native retailers hold a well-established position of leadership worldwide and thus fundamentally influence e-grocery dynamics as a whole; (ii) the e-commerce channel is characterized by profit margins that are significantly lower than store-based channel ones. This represents the main limitation to online grocery sales growth, above all for offline-native retailers who maintain core business in their bricks & mortar stores.
SICI: 1593-0300(2018)2<77:R4TNEO>2.0.ZU;2-Z
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