Autori:
Ranfagni, Silvia,
Runfola, AndreaTitolo:
Rimanere consumatore per essere imprenditore. Sulle tracce di nuovi connotati della passione imprenditorialePeriodico:
Micro & macro marketingAnno:
2018 - Volume:
81 - Fascicolo:
3 - Pagina iniziale:
463 - Pagina finale:
480This paper investigates passionate consumption as potential engine of entrepreneurship. Specifically, its main aim is to identify the features of a passion that is born from passionate consumption and which then becomes entrepreneurial. This kind of passion preserves being a consumer in being entrepreneur without threatening the survival of the enterprise. It is therefore a passion that can link the practice of passion through consumption with the business. The empirical analysis proposes case studies of two emblematic firms for the topic under investigation.
SICI: 1121-4228(2018)81:3<463:RCPEIS>2.0.ZU;2-C
Testo completo:
https://www.rivisteweb.it/download/article/10.1431/91416Testo completo alternativo:
https://www.rivisteweb.it/doi/10.1431/91416Esportazione dati in Refworks (solo per utenti abilitati)
Record salvabile in Zotero
Biblioteche ACNP che possiedono il periodico