Autore:
Schiavone, Francesco Titolo:
Nostalgia e dinamiche di consumo nella vintage innovationPeriodico:
Micro & macro marketingAnno:
2017 - Volume:
78 - Fascicolo:
3 - Pagina iniziale:
457 - Pagina finale:
472Nostalgia is a well-known concept in retro-marketing studies. Nostalgia is also the main driver of the implementation of vintage innovation, an emerging technological reaction to the decline of old technological products. Currently there is a lack of literature about the various consumer dynamics of the market niches in which vintage innovations are adopted. The article develops a theoretical model based on four research propositions showing how various marketing-based and technology- based variables affect the main relationship between collective nostalgia and consumption dynamics by users of vintage innovation. The article ends by offering some theoretical and managerial implications.
SICI: 1121-4228(2017)78:3<457:NEDDCN>2.0.ZU;2-7
Testo completo:
https://www.rivisteweb.it/download/article/10.1431/88005Testo completo alternativo:
https://www.rivisteweb.it/doi/10.1431/88005Esportazione dati in Refworks (solo per utenti abilitati)
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