Autore: Amoroso, Angelo
Titolo: TV: i Big data nei sistemi di misurazione dell'audience di programmi e pubblicità
Periodico: Economia della cultura
Anno: 2016 - Fascicolo: 4 - Pagina iniziale: 535 - Pagina finale: 544

Big data is an emerging reality in television audience measurement (TAM). In an increasingly fragmented TV environment, big data can provide great accuracy to TV analysts and advertising planners. However, since big data is usually a by-product of other initiatives, attention must be paid to bias control, to ensure that the system is carefully designed and managed by statisticians, especially if big data is integrated in the TAM vocabulary, and thus used to regulate companies' commercial transactions.




SICI: 1122-7885(2016)4<535:TIBDNS>2.0.ZU;2-G
Testo completo: https://www.rivisteweb.it/download/article/10.1446/85784
Testo completo alternativo: https://www.rivisteweb.it/doi/10.1446/85784

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