Autore: Bosi, Giacomo
Titolo: Valore culturale e marketing dei beni creativi: prospettive di disciplina giuridica
Periodico: Aedon (Online)
Anno: 2016 - Fascicolo: 1 - Pagina iniziale: 0

Due to the plurilateral and interentrepreneurial nature of creative efforts, it gets harder and harder measuring and pricing the cultural value of innovative goods. Brand communication models help to analyze the economic paradigm of contemporary marketing tools, but commercial law has to deal with this problem by renewing the legal framework of intellectual property regulation.




SICI: 1127-1345(2016)1<0:VCEMDB>2.0.ZU;2-V
Testo completo: https://www.rivisteweb.it/download/article/10.7390/83092
Testo completo alternativo: https://www.rivisteweb.it/doi/10.7390/83092

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