Autori: Tuccillo, Carmela, Troisi, Orlando
Titolo: A re-conceptualization of port supply chain management according to the service dominant logic perspective: a case study approach
Periodico: Esperienze d'impresa
Anno: 2014 - Fascicolo: 2 - Pagina iniziale: 33 - Pagina finale: 50

The increasing role of ports in the whole logistics system invites a more detailed examination of port supply chain management (Christopher, 1992; Meersman and Van de Voorde, 1996; Coyle et al., 2003; De Martino and Morvillo, 2009). The purpose of this paper is to provide a new perspective on port supply chain management according to the Service Dominant logic (S-D logic) perspective (Lusch et al., 2010; Lusch, 2011). Thus, the concepts of service, value co-creation, value propositions, operant resources, networks, service ecosystems and information technology are explored through a case study approach. A systematic analysis of the current supply chain (SCM) and port-related literature is carried out through the lens of the value co-creation process (actors, resources, actions for practice/service development and value). Drawing from the Service Dominant Logic perspective (Vargo and Lusch, 2008; Vargo, 2008; Gummesson et al., 2010) and the Service Science, this paper offers a more complete understanding of SCM in an innovative way which potentially lead to co-create value. The study takes a qualitative approach adopting a case study (Yin, 2003) to understand and explain the role of S-D Logic in the conceptualization of port supply chain management. The adoption of S-D logic perspective to port supply chain management enables identifying a system of value co-creation and competitiveness development, individualized according to the key stakeholders involved and the purpose it is created for. As this paper demonstrates, the port supply chain is re-conceptualized as a network of service systems each representing distinct (mostly operant) resource according to the service-dominant logic perspective (Lusch and Vargo, 2006). Hence, the main practical implication of this paper is the definition of a value co-creation process as a suitable perspective to develop ports’ competitiveness. The use of the model of S-D logic enables to design a comprehensive framework which allows planning the creation of competitive supply chains. The study represents a first attempt to analyse relations between port supply chain management according to the S-D logic perspective. This enables a more rigorous and comprehensive approach to understand ports’ competitiveness development.




SICI: 2283-3374(2014)2<33:AROPSC>2.0.ZU;2-7
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=54125&Tipo=Articolo PDF

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