Autori:
Pironti, Marco,
Cautela, Cabirio,
Christodoulou, JoannisTitolo:
Business models innovation through new customer roles: a design-driven case studyPeriodico:
SymphonyaAnno:
2015 - Fascicolo:
2 - Pagina iniziale:
25 - Pagina finale:
41Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries. These industries, framed as the locus of "cultural innovation", see the customer as a product 'sense giver'. In this setting, new customer roles are explored through a case study based on a fast-growing company operating in the furniture sector. The case study highlights three main customer roles that impact business models: (i) the customer as a market bridge; (ii) the customer context as a company "showroom,"; (iii) the customer as an external company design lab.
SICI: 1593-0300(2015)2<25:BMITNC>2.0.ZU;2-6
Testo completo:
http://symphonya.unimib.it/article/download/2015.2.03pironti.cautela.christodoulou/10742Esportazione dati in Refworks (solo per utenti abilitati)
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