Associazione ESSPER periodici italiani di economia, scienze sociali e storia
Autore: Zinola, Anna Titolo: La Molina: il segmento del luxury food Periodico: Micro & macro marketing Anno: 2014 - Volume: 67 - Fascicolo: 1 - Pagina iniziale: 185 - Pagina finale: 194
La Molina is a Tuscan company specialized in handcrafted chocolate.The company was created about ten years ago as the result of aclear project: realize a small world around chocolate. The mission is tocreate highest quality products with a great visual impact. The retailstrategy involves Italy, European countries (such as United Kingdom,France and Germany) and Middle East.