Autore: Zinola, Anna
Titolo: La Molina: il segmento del luxury food
Periodico: Micro & macro marketing
Anno: 2014 - Volume: 67 - Fascicolo: 1 - Pagina iniziale: 185 - Pagina finale: 194

La Molina is a Tuscan company specialized in handcrafted chocolate.The company was created about ten years ago as the result of aclear project: realize a small world around chocolate. The mission is tocreate highest quality products with a great visual impact. The retailstrategy involves Italy, European countries (such as United Kingdom,France and Germany) and Middle East.




SICI: 1121-4228(2014)67:1<185:LMISDL>2.0.ZU;2-P
Testo completo: http://www.rivisteweb.it/download/article/10.1431/76506
Testo completo alternativo: http://www.rivisteweb.it/doi/10.1431/76506

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