Autori: Cappellari, Romano, Zinola, Anna
Titolo: Morellato & Sector: strategie e internazionalizzazione
Periodico: Micro & macro marketing
Anno: 2013 - Volume: 64 - Fascicolo: 1 - Pagina iniziale: 169 - Pagina finale: 178

Italian enterprises pursue the objective to cross the national bordersand enter the international markets as protagonists. Morellato & Sector,company leader for watches and jewels, stands out among the Italiancompanies that successfully carried out a real internationalization strategy.The company, which operates with property and licence brands,started an important international project in the last years. Currently,more than 40% of Morellato & Sector turnover is generated on internationalmarkets.




SICI: 1121-4228(2013)64:1<169:M&SSEI>2.0.ZU;2-P
Testo completo: http://www.mulino.it/download/article/10.1431/73357
Testo completo alternativo: http://www.mulino.it/doi/10.1431/73357

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