Autore: Li Pomi, Grazia
Titolo: Pianificazione e gestione degli interventi nei Paesi in emergenza e in via di sviluppo
Periodico: Micro & macro marketing
Anno: 2013 - Volume: 64 - Fascicolo: 1 - Pagina iniziale: 113 - Pagina finale: 146

The paper shows new analysis assumptions and a new managementand planning approach for the emergency and development sector- founded on philosophy, models and logic of territorial marketing- and highlight premises and advantages of this use on the base of aqualitative research on operators.This hypothesis was the premise of a quantitative research toanalyse settlements, population and its fluxes in the region of Sila(Tchad). The process of this research, commissioned by Unhcr, wasthe opportunity to adapt and apply tools, models and approaches ofmarketing and territorial marketing in the sector, and test a new marketingmodel for the territorial planning on emergency and developmentfield.




SICI: 1121-4228(2013)64:1<113:PEGDIN>2.0.ZU;2-#
Testo completo: http://www.mulino.it/download/article/10.1431/73354
Testo completo alternativo: http://www.mulino.it/doi/10.1431/73354

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