Autore: Roncarolo, Franca
Titolo: Popolarizzare o rimuovere? La comunicazione politica del governo Berlusconi di fronte alla crisi economica
Periodico: Comunicazione politica - ComPol
Anno: 2012 - Fascicolo: 3 - Pagina iniziale: 379 - Pagina finale: 408

The article discusses the political use made of popularization by means ofa case study on the political communication of the economic crisis on television duringthe fourth Berlusconi government (2008 -2011). The analysis centres on three main issues.Firstly, the article documents the amount of coverage devoted to the crisis by the Rai and Mediaset news bulletins. Secondly, it focuses on the ways in which the crisiswas discussed on the public and private television networks. Thirdly, it reconstructs andanalyses the strategies adopted by Prime Minister Berlusconi to handle the economicemergency from the point of view of communication. The analysis conducted advancesthe hypothesis that recourse to popularization is not always and only a resource forthe political leadership, suggesting that crisis situations may instead make a distancetakingstrategy more attractive.




SICI: 1594-6061(2012)3<379:PORLCP>2.0.ZU;2-M
Testo completo: http://www.mulino.it/download/article/10.3270/38624
Testo completo alternativo: http://www.mulino.it/doi/10.3270/38624

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