Autore: Pettinao, Daniela
Titolo: L'information technology nelle relazioni banca-impresa: la prospettiva del sensemaking
Periodico: Micro & macro marketing
Anno: 2012 - Volume: 61 - Fascicolo: 1 - Pagina iniziale: 101 - Pagina finale: 124

The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.




SICI: 1121-4228(2012)61:1<101:LTNRBL>2.0.ZU;2-7
Testo completo: http://www.mulino.it/download/article/10.1431/37151
Testo completo alternativo: http://www.mulino.it/doi/10.1431/37151

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