Autori:
Rumiati, Rino,
Tasso, Alessandra,
Lotto, Lorella,
Carnaghi, AndreaTitolo:
Promuovere l'adesione alla mammografia: effetti di frame e salienza delle informazioniPeriodico:
Psicologia socialeAnno:
2006 - Volume:
0 - Fascicolo:
2 - Pagina iniziale:
355 - Pagina finale:
372Nowadays, mammography is the most effective early detection screening technique, yet it remains under-utilized despite its life-saving potential. This study compared the effectiveness of two differently framed messages to promote mammography, in a sample of women of 38-69 years old. The relation between frame (gain- vs. loss-framed messages) and salience of information has been investigated as a function of personal relevance. Participants' attitudes and intentions constituted the dependent variables. Results showed that loss-framed messages were more effective in the high salience condition, whereas gain-framed messages were more effective in the low salience condition. Personal relevance showed no significant effect.
SICI: 1827-2517(2006)0:2<355:PLAMED>2.0.ZU;2-9
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http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1482/22598Testo completo alternativo:
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