Autore: Martinengo, Maria Cristina
Titolo: Consumatore e apprendimento nella crisi
Periodico: Micro & macro marketing
Anno: 2011 - Fascicolo: 1 - Pagina iniziale: 39 - Pagina finale: 50

During the economical crisis the consumer undergoes a learning process which brings to elaborate strategies to optimize the income and sustain the consumption standards. This increase of knowledge and skills brings to a growth of self confidence and respect for people and economical actor near the consumer, e.g. the distribution. Meanwhile the confidence in institutions and firms decreases, and this process is not useful for the economic recovery, which needs an extension of consumption.




SICI: 1121-4228(2011)1<39:CEANC>2.0.ZU;2-K
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1431/34368
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=34368

Esportazione dati in Refworks (solo per utenti abilitati)

Biblioteche ACNP che possiedono il periodico