Autori: Guercini, Simone, Rosati, Massimo, Runfola, Andrea
Titolo: Il cambiamento tecnologico nella distribuzione del prodotto alberghiero : nuovi modelli, attori e problemi emergenti
Periodico: Micro & macro marketing
Anno: 2010 - Fascicolo: 3 - Pagina iniziale: 369 - Pagina finale: 388

This article deals with the topic of distribution in the hotel industry, considering the recent evolution of Ict. In particular, the analysis considers the characteristics of new actors in the online media market, their role and the main issues regarding their relationships with small-medium hotels in the Italian case. The research method combines secondary research on Ict and e-channels with a case analysis of two leaders in the online distribution of hotels considered to be relevant for the topics of the article. Some research issues are addressed and some implications for management are proposed.




SICI: 1121-4228(2010)3<369:ICTNDD>2.0.ZU;2-U
Testo completo: http://www.mulino.it/ws/rwDirectDownload.php?doi=10.1431/33237
Testo completo alternativo: http://www.mulino.it/rivisteweb/scheda_articolo.php?id_articolo=33237

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