Autore: Iannozzi, Pierpaolo
Titolo: L'investimento nell'affiliazione commerciale: strumenti di ausilio alle scelte dell'investitore
Periodico: Economia e diritto del terziario
Anno: 2009 - Volume: 21 - Fascicolo: 1 - Pagina iniziale: 47 - Pagina finale: 68

L’investimento nell’affiliazione commerciale: strumenti di ausilio alle scelte dell’investitore - Entrepreneur’s autonomy is expressed, primarily , in the choice of the resources to be used in the production process. Signing a franchising contract implies choosing a cooperative strategy, as alternative to a competitive strategy. This article explores differences between a traditional and a franchised investment through the instrument of the operational leverage These differences highlight when, in the economic system, companies - both franchisors and franchisees- find convenience in running a franchised company as opposed to a competitive strategy. Constant verification of the conditions to which is associated the surplus of a cooperative strategy is the main reason that explains the entrance and - subsequently - the remaining in cooperative contracts




SICI: 1593-9464(2009)21:1<47:LNCSDA>2.0.ZU;2-B
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=37384&Tipo=Articolo PDF

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