Associazione ESSPER
periodici italiani di economia, scienze sociali e storia
periodici italiani di economia, scienze sociali e storia
Articoli pubblicati da: Laroche, Michel
Risultato della ricerca: (4 titoli )
Risultato della ricerca: (4 titoli )
| Consumer brand selection and categorisation processes: a study of bank choice |
International journal of bank marketing - 1984
| An empirical study of major segmentation issues in retail banking |
International journal of bank marketing - 1988
| Financial services marketing in Canada. A cross-cultural comparison of attitudes towards and usage of credit cards |
International journal of bank marketing - 1988
| Financial services marketing in Canada. Commercial banking in Canada: a study of the selection criteria and service expectations of treasury officers |
International journal of bank marketing - 1988