Autore:
Cannizzaro, Salvatore Titolo:
Itinerari della fede in Sicilia con un'analisi della comunicazione onlinePeriodico:
Annali del turismoAnno:
2017 - Volume:
6 - Fascicolo:
1 - Pagina iniziale:
135 - Pagina finale:
152Itineraries of Faith in Sicily. With an analysis of the online communication - Facing the ongoing strong
growth of religious tourism, the Sicilian Region has funded the development of diverse religious itineraries,
aiming at offering new tourism opportunities. These itineraries encompass places already popular within
other kinds of tourists, gathering them along dedicated routes embracing sacred places, sanctuaries,
ceremonies, celebrations and traditional rituals. This paper aims at analyzing the tourist experience of
travelers, tourists and pilgrims through the detection of the traces of their experiences they left online,
namely on the Internet. Travelers while using web tools are actually building relationships with actors of
tourism, telling the value of destinations to their social networks, providing the key for interpreting the
travel experience and tourist product. Doing this, they actually provide a way for identifying effective tools
for interpreting the practical components of the tourism activity, thus contributing to the co-creation of final
products. A sound consideration of even few qualitative elements, i.e. the small-data interpreting, becomes
crucial to activate the co-creation processes, allowing tourist operators to design the proper tourist product,
by managing the whole marketing strategy, and not only defining promotional goals of tourist destinations
and products.
SICI: 2283-3102(2017)6:1<135:IDFISC>2.0.ZU;2-E
Testo completo:
http://www.geoprogress.eu/wp-content/uploads/2018/03/AdT2017-07_Cannizzaro.pdfEsportazione dati in Refworks (solo per utenti abilitati)
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