Autore
Enria, Paolo

Titolo
Identità e immagine organizzativa negli Istituti CNR del Piemonte.
Periodico
CERIS-CNR. Working Paper
Anno: 2000 - Fascicolo: 12 - Pagina iniziale: 1 - Pagina finale: 60

Nowadays, the differentiation of the corporate image is one of the most important goals in business. The aim of this work is to introduce a sequence of actions suitable for building a powered organizational image. At the first step, we study identity in organizaztions through a research for the italian CNR (National Council of Researches). In fact, we note that managing the cultural identity is useful to combine the two aspects of the organizational communication: the internal and the external. Through the analysis of the main theories of the image and the organizational identity, we also introduce a new communicational pattern up to date and ready to be tested.



Testo completo: http://www.ceris.cnr.it/ceris/workingpaper/2000/wp12_00_Enria.PDF

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