Autore
Marenna, Maria

Titolo
Un'analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il 'consorzio per la tutela dell'Asti'.
Periodico
CERIS-CNR. Working Paper
Anno: 2005 - Fascicolo: 7 - Pagina iniziale: 1 - Pagina finale: 34

The increasing word wide competition of the global firms have been stired up the difference geographic areas to compete versus the others. Each country tries to be leader on the market and to take advantage by the own resorses and the potenziality to grow up. The geographic areas are manage like a firm to reach the maximun efficiency with the minimum economic resorses. On the first part af this working paper is showed the marketing tools connected to the idea to see the territory as a product. The second part is developing the searching of “Consorzio per la tutela dell’Asti”. This area is divided in 52 counties between Asti, Cuneo and Alessandria. The target af this studio is to give a strategic point of view to territorial marketing for underline the “intangible heritage of those areas, like elements wich improve the attraction of then.



Testo completo: http://www.ceris.cnr.it/ceris/workingpaper/2005/WP_7_05_MARENNA.pdf

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