Autore
Barrère, Christian

Titolo
La creazione di un nuovo mercato: il caso dello Champagne. Un approccio evolutivo
Periodico
Università degli studi di Torino. Dip. Di Economia e Statistica Cognetti de Martiis. EBLA. Working paper series
Anno: 2002 - Fascicolo: 3 - Pagina iniziale: 1

The paper uses evolutionary games to interpret building of legal inheritance, the protection of geographical indication system (French AOC system). It organizes a particular configuration of patent rights very favourable to Champagne industry. The paper focuses on strategic choices which lead to define a competition strategy, market segmentation by quality. It shows that, in this legal innovation process, the main target is not trade protection. The problem is, for great producers, to lock all producers in quality strategies.



Testo completo: http://www.eblacenter.unito.it/WP/3_WP_Ebla.pdf

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