Autori
Uali, Berik
Gabdulina, Bagysh
Askeyeva, Gulnar

Titolo
The role of social media in sustainable development and strengthening the image of a political leader: Kazakhstan experience
Periodico
Rivista di studi sulla sostenibilità
Anno: 2023 - Fascicolo: 1 - Pagina iniziale: 91 - Pagina finale: 108

In this article, based on the analysis of domestic and foreign studies, the concepts of ?image?, ?individual image?, ?political image?, as well as the features and tech-nologies of forming and strengthening the image of a political leader in the infor-mation space of Kazakhstan are disclosed. Having determined the theoretical and methodological foundations of the study, the team of authors conducted a con-tent analysis of social media texts that formed the public image of the President of the Republic of Kazakhstan (RK) Kasim-Jomart Kemelovich Tokayev.



SICI: 2239-1959(2023)1<91:TROSMI>2.0.ZU;2-I
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=73689&Tipo=Articolo PDF

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