Autore
Porta, Adriana MabelTitolo
Ser mujer en Radiolandia: lengua y estereotipos en el discurso publicitario argentino (1940-1950)Periodico
In verbisAnno:
2022 - Fascicolo:
2 - Pagina iniziale:
179 - Pagina finale:
195With the emergence of mass society in Argentina, new scenarios for the paper industry were prospected. Parallel to the radio boom, several publications appeared, aimed at satisfying the tastes of a wide and growing readership. In this context the birth of Radiolandia is placed, that is a weekly magazine aimed at the female audience which, in addition to informing about radio, theater and later cinema programming, included a rich range of advertisements. Based on a documentary corpus composed of advertisements published between the 1940s and 1950s, we have studied the advertising discourse of the magazine from a gender perspective, observing the role of language in the construction of stereotypes and in the assignment of roles
SICI: 2279-8978(2022)2<179:SMERLY>2.0.ZU;2-8
Testo completo:
https://www.rivisteweb.it/download/article/10.7368/106435Testo completo alternativo:
https://www.rivisteweb.it/doi/10.7368/106435Esportazione dati in Refworks (solo per utenti abilitati)
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