Autore
Maesano, Giulia

Titolo
Trends in consumers?' preferences towards fresh-cut vegetables during the Covid-19 pandemic
Periodico
Economia agro-alimentare
Anno: 2022 - Fascicolo: 2 - Pagina iniziale: 1 - Pagina finale: 22

The fresh-cut sector has shown a positive trend in recent years, due to the "ease of use" and the increasing innovation in the quality and safety features of these products. However, in Italy, a negative trend was observed during the lockdown Covid-19. The objective of this study is to investigate consumer preferences for fresh-cut products and to identify the sensory and extrinsic attributes that influence consumer choice. It also examines whether consumer behaviour has changed during the lockdown Covid-19. An online questionnaire was administered to a convenience sample of 427 consumers. A one-way ANOVA was conducted to identify preferences for specific types of fresh-cut products; then, a factor analysis was conducted to highlight key socioeconomic variables and product attributes. Finally, a cluster analysis was conducted to identify homogeneous consumer groups.



SICI: 1126-1668(2022)2<1:TICPTF>2.0.ZU;2-Y
Testo completo: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=71932&Tipo=Articolo PDF

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