Titolo L'interfaccia Accounting-Marketing. Il ruolo del controller e dei sistemi informativi nella Customer Profitability Analysis Periodico MC Anno: 2022 - Fascicolo: 2 - Pagina iniziale: 165 - Pagina finale: 190
This study objective is to improve our understanding of the accounting-marketing interface scientific debate. The objective is achieved by adding empirical evidence within literature, and by presenting and discussing a case study, based on semi-structured interviews.